PALL MALL
ART DIRECTION EDITING MOTION
Reynolds American aimed to redefine their iconic tobacco brand, Pall Mall. We created three distinct message campaigns, each tailored to specific markets. My role included shaping the stylistic tone, art direction, sourcing clips, shooting, selecting music, and editing.
Copywriting by Justin Dobbs and Amanda Dent.
INDIVIDUALITY CAMPAIGN
MINDFULNESS CAMPAIGN
EXPERIENCE CAMPAIGN
